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VISUAL IMAGE DESIGN

VISUAL IMAGE DESIGN

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[ 出版社 ] : ARTPOWER
[ 圖書書號/ISBN ] : 9789886824320
[ 出版日期 ] : 2013年
[ 頁數 ] : 241頁
[ 裝訂 ] : 精裝本
[ 尺寸 ] : 30.5cmX23cm

本書以餐廳跟旅館為主題,一個企業的形象需要顯而易見且獨特,進而現在漸漸以簡單的圖案、字型和圖像來表達。

創建一個品牌需要設計一個共同點、一種視覺語言,以此為出發點延伸出多元化的設計,從餐巾紙、菜單、名片到整個實體店面的設計,可看出一個地方的感覺和明確的主題,讓人留下深刻的印象。
  
Visual Image Design: Restaurants & Hotels takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images.
 
Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas.
 
Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.

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